Tissot Turns Up The Mix Of Modern & Retro With A Cinematic New PRX 35mm Campaign

Tissot Turns Up The Mix Of Modern & Retro With A Cinematic New PRX 35mm Campaign Tissot Turns Up The Mix Of Modern & Retro With A Cinematic New PRX 35mm Campaign

Tissot Turns Up The Mix Of Modern & Retro With A Cinematic New PRX 35mm Campaign

The cool lines and trailblazing late-70s vibe of the Tissot PRX made it an instant classic when it relaunched in 2021. The thinking, design-first spirit of the 1978 original translated so naturally into our time. Now, Tissot amps up the story event further with the release of an edgy, cinematic campaign that will catapult the PRX event deeper into the cultural mainstream.

A Journey, Not A Destination

Telling the story of five aspirational characters, friends with their own look and personality but united by their attitude, lifestyle and choice of the new Tissot PRX 35mm, the scene is classic pop culture - a car, a gas station and a destination unknown. The scent of freedom charges the air, and everything seems possible. Because who needs a plan?

Life is off-the-cuff. It's there to be seized. You've got to beat the clock and make every minute count.

Cue the pulpy licks of an Americana soundtrack, the lip-gloss close-up, fistfuls of snacks, driving til sunrise, and the ticking of 5 PRX watches with 5 different dial colours. And the name of the gas station? PRX - glowing in limbic neon pink.

A Blast From The Past

When it first launched in 1978, the Tissot PRX was about style and freedom of expression. It was brave, mischievous, rebellious even. Now, more than 40 years later, the same is true. The campaign captures the liminal moment of youthful awakening and feeling of liberation. The protagonists are brimming with confidence and hungry to explore the world at their feet. And there's space for everyone. The cinematic references are reassuringly familiar, so. much that we can all cast ourselves into the narrative. It's escapism at its purest and most intoxicating. So just where, the campaign asks implicitly, will your PRX journey take you?

Saying It All - The PRX 35mm

At its heart, the new Tissot PRX 35mm. Last year's revived PRX had a 40mm case and a quartz or automatic movement. This year, Tissot has added a unisex 35mm case, with a choice of satin-brushed steel models with either blue, green, light blue or silver sunburst dials, and a further model with a yellow-gold PVD-coated case and dial. 

Otherwise, the look picks on the 1978 original PRX model and last year's revival. Still there is the thin, perfectly polished bezel, as are the angular, vertically brushed case flanks, and the tapered metal bracelet. Inside is a Swiss Made quartz movement.

The PRX and PRX campaign: modern-vintage classic.

Shop the collection today in-store and our The Beacon, Eastbourne showroom, or online HERE.


Leave a comment

Please note, comments must be approved before they are published

What to read next

YOU MAY ALSO LIKE TO READ

BACK TO NEWS HOME
TAG Heuer Introduces Three Stylish New Formula 1 Watches in Bright Racing Colours

TAG Heuer Introduces Three Stylish New Formula 1 Watches in Bright Racing Colours

TAG Heuer's Formula 1 line welcomes a trio of edgy and playful chronographs in vivid green, yellow and red.
Read more
Tissot Turns Up The Mix Of Modern & Retro With A Cinematic New PRX 35mm Campaign

Tissot Turns Up The Mix Of Modern & Retro With A Cinematic New PRX 35mm Campaign

Life is off-the-cuff. It's there to be seized. You've got to beat the clock and make every minute count.
Read more
Rolex & The US Open: An Electric Atmopshere

Rolex & The US Open: An Electric Atmopshere

As a vital partner of tennis, Rolex has been Official Timekeeper of the US Open since 2018.

Read more
For The September Birthdays: Sapphire

For The September Birthdays: Sapphire

Long associated with royalty and romance, and also said to symbolise fidelity and the soul, Sapphire i...
Read more

size guide

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consequat ullamcorper erat id vestibulum. Curabitur malesuada ornare lectus et feugiat. Aenean eget nisi pharetra, iaculis mi vitae, convallis ipsum. Aenean tortor ligula, bibendum at mauris sit amet, vulputate pretium ante. Quisque finibus lacinia risus, eget sagittis eros sodales a. Nunc sed purus id orci congue elementum. Praesent elementum, velit a euismod sollicitudin, felis ante dictum mi, sed gravida metus neque id justo. Maecenas in dui facilisis, condimentum quam tincidunt, tempus diam. Donec lectus quam, lobortis sed malesuada sed, placerat sit amet eros. Nunc dictum massa quis est euismod, egestas eleifend odio aliquet. Phasellus at eleifend magna. Integer sed rhoncus augue. Fusce porta pretium augue sit amet gravida. Integer suscipit leo ut velit vulputate, sed hendrerit odio volutpat.