Why Choose W.Bruford?

Why Choose W.Bruford? Why Choose W.Bruford?

Why Choose W.Bruford?


Established in Eastbourne for over 130 years, at W.Bruford we are proud of our reputation for exceptional service, exclusive choice and attention to detail. A family business that offers the finest jewellery, watches and gifts from acclaimed design houses around the world, we are a member of the most prestigious associations and organisations in the industry and pride ourselves in offering the highest quality products and services.

With a combined experience of over 250 years, the team at W.Bruford has a wealth of knowledge when it comes to your watches and jewellery. From watch and jewellery sales, both new and pre-owned, to watch, jewellery and clock repairs, the team at W.Bruford are happy to help with any enquiry you may have and strive to provide you with the highest level of advice and customer service.


You can rest assured that our website is secure. At the top of your browser, next to the search bar, you’ll see a padlock which authenticates our website as having a secure connection, protecting your information.

In addition, we also provide secure and trusted payment methods including credit/debit card payment through ShopifyPay, and payment via PayPal and Klarna finance.


At W.Bruford, we carefully select our products to ensure we only stock the most popular and highest-quality brands. As Official Stockists of Swiss watches including Rolex, Breitling, Longines, TAG Heuer, Tissot & TUDOR as well as lifestyle watch and jewellery brands including Clogau, Gucci, Nomination, Olivia Burton, Swarovski and Nomination, you can rest assured that our products are genuine and delivered in authentic branded packaging (unless stated otherwise).


All our online orders are despatched via Royal Mail Special Delivery and sent within 1-3 working days*

Our pricing structure is simple: 

Orders Under £100: £5.00

Orders Over £100: Free

*Please note, orders placed between 12pm (midday) on Friday and 12pm (midday) on Monday, will be despatched on the Monday for Tuesday delivery.


At W.Bruford, we understand that sometimes you'd prefer to spread the cost when it comes to your luxury and designer watch or jewellery purchase, which is why we are proud to be partnered with Klarna Retail Finance and able to offer you up to 3 Years 0% Finance. Whether you wish to pay the balance in 6, 12, 18, 24 or 36 months, all you need is a 10% deposit with a minimum purchase of £300.*

We also have finance options available on our selection of pre-owned watches and jewellery, with 6 and 12 months available with 0% interest or 18, 24 or 36 months at an interest rate of 9.9%.

All our eligible products have a handy finance calculator feature, so you can alter the deposit and terms to suit your needs, before you decide to proceed with the application. When you are ready to make your purchase, simply add the items to your basket, review and complete your order. You will then be directed to complete your finance application.


Our dedicated and experienced team are here to help and happy to answer any questions you may have regarding your purchase. Please feel free to give us a call on 01323 410264 (The Beacon) or 01323 725452 (Cornfield Road). Alternatively, drop us an email at online@wbruford.com and one of our team will respond within 24 hours.

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