Cookies Policy

This page is designed to explain the types of cookies and other tracking technologies that we (W.Bruford) use on our website.

What are cookies?

A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use a number of different cookies on our website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selections). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. Red more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies in our Privacy Policy.

What cookies do we use and why?

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.

We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allows users to authenticate themselves on subsequent visits or gain access to authorised content across pages. The functional cookies we use include:

  • User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
  • Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g image quality, network link speed, and buffering parameters).
  • Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
  • User interface customisation persistent cookies are used to store a user’s preference regarding a service across web pages.

At W.Bruford we are dedicated to user experience and we use many tools to help us improve our website. To this end, we use reporting and analytic cookies to collect information about how you use our website, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The pseudonymous cookies we use include:

  • First party analytic cookies: We use these cookies to estimate the number of unique visitors, to improve our website and to detect the most searched for words in search engines that lead to our website. These cookies are not used to target you with online marketing. We use these cookies to learn how our website is performing and make relevant improvements to improve your browsing experience.
  • Third party analytic cookies: We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how to opt out of Google Analytics, see below.

Advertising cookies are used on or website to tailor marketing to you and your interests and provide you with a more personalised service in the future. These cookies remember that you have visited our website and we may share this information with third-parties such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you.

Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook “Like” button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics and/or market research.

Cookies necessary for the functioning of the store:

Name

Function

Duration

_ab

Used in connection with access to admin.

2 Years

_secure_session_id

Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected.

24 Hours

_shopify_country

For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request.

Session

 

_shopify_m

Used for managing customer privacy settings.

1 Year

_shopify_tm

Used for managing customer privacy settings.

30 Minutes

 

_shopify_tw

Used for managing customer privacy settings

2 Weeks

_storefront_u

Used to facilitate updating customer account information.

1 Minute

_tracking_consent

Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region.

1 Year

c

Used in connection with checkout.

1 Year

cart

Used in connection with shopping cart.

2 Weeks

cart_currency

Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout.

2 Weeks

cart_sig

A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations.

2 Weeks

cart_ts

Used in connection with checkout.

2 Weeks

cart_ver

Used in connection with shopping cart.

2 Weeks

checkout

Used in connection with checkout.

4 Weeks

checkout_token

Used in connection with checkout.

1 Year

dynamic_checkout_shown_on_cart

Used in connection with checkout.

30 Minutes

hide_shopify_pay_for_checkout

Used in connection with checkout.

Session

keep_alive

Used in connection with buyer localization.

2 Weeks

master_device_id

Used in connection with merchant login.

2 Years

previous_step

Used in connection with checkout.

1 Year

remember_me

Used in connection with checkout.

1 Year

secure_customer_sig

Used to identify a user after they sign into a shop as a customer so they do not need to log in again.

20 Years

shopify_pay

Used in connection with checkout.

1 Year

shopify_pay_redirect

Used in connection with checkout.

30 Minutes, 3 Weeks or 1 Year depending on value

storefront_digest

Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected.

2 Years

tracked_start_checkout

Used in connection with checkout.

1 Year

checkout_one_experiment

Used in connection with checkout.

Session

checkout_session_lookup

Used in connection with checkout.

3 Weeks

checkout_session_token_<<id>>

Used in connection with checkout.

3 Weeks

 

Reporting and Analytics

Name

Function

Duration

_landing_page

Track landing pages.

2 Weeks

_orig_referrer

Track landing pages.

2 Weeks

_s

Shopify analytics.

30 Minutes

_shopify_d

Shopify analytics.

Session

_shopify_fs

Shopify analytics.

30 Minutes

_shopify_s

Shopify analytics.

30 Minutes

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

30 Minutes

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

30 Minutes

_shopify_y

Shopify analytics.

1 Year

_y

Shopify analytics.

1 Years

_shopify_evids

Shopify analytics.

Session

_shopigy_ga

Shopify & Google Analytics.

Session

 

Non essential Cookies

Name  Function

Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from www.rolex.com. In such case, Terms of Use, Privacy Notice and Cookies Policy of www.rolex.com are solely applicable. 

Facebook Pixel

This allows us to see if users have visited out site via a Facebook advert and also see how said users interact with our website.

It allows us serve users relevant adverts within Facebook.  All data collected is anonymous and is collected and processed by Facebook.

Facebook can identify you through your personal account by connecting data and use this for their own advertising.  For more information please read:

https://www.facebook.com/ads/settings

https://www.facebook.com/policy.php

Google

This allows us to see how you found our website. For example which advert you clicked, which device you are using and what your browser. It also allows us to see how you navigate our website, so we can tailor our website to suit your preferences and behaviour.

For more information, visit: https://policies.google.com/privacy

TrustPilot

This allows us to collect and display customer reviews on our products and services.

For more information visit:

https://uk.legal.trustpilot.com/for-everyone/cookie-policy

 

How long will cookies remain on my computer or device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

How can I control cookies?

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.

size guide

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