Utilising the very latest in jewellery-making techniques and technologies, lab-grown diamonds are currently taking the jewellery industry by storm.

Grown as "rough" diamonds and treated in exactly the same way as mined diamonds including cutting, polishing and grading, one of the main benefits of lab-grown diamonds is that they offer an incredible value for money alternative to the traditional mined choice, as upgrading their size can be done at the same price point.

Growing diamonds in a lab is also said to be more environmentally friendly method of operation, as despite requiring energy to create them, its impacts are lower than mining diamonds directly from the earth.

Whilst many people will doubt the standard of a lab-grown diamond and suggest “lab-grown diamonds aren’t real”, the truth is, a diamond grown in a lab shares the same chemical make-up and characteristics as a mined diamond, and they are identical in every way, with the same physical and optical properties.

As the demand for diamonds continues to grow year on year, it’s becoming clear that lab-grown diamonds could be the answer to the growing gap between the demand and supply of this much-loved stone.

Handcrafted for a lifetime

With over 50 years’ experience in co-writing love stories, British bridal jewellery brand Brown & Newirth strives to make choosing jewellery for the ‘most important moments in your life’ an experience in itself.

Using high quality materials, inspired design and the finest craftsmanship to create timeless keepsakes that last forever, each piece of Brown & Newirth jewellery is lovingly hand crafted in the brands UK workshop, with 1,000 pieces of jewellery passing through each week. It’s team of 50 boasts 600 years’ experience in the jewellery industry, and each ring goes through 20 stages of development from design to the finished product.

Certified members of the Responsible Jewellery Council – the leading standards authority in the jewellery industry working with members worldwide to create a sustainable supply chain, each Brown & Newirth creation is also accompanied with their Tender Loving Care pack.

Comprising of a complimentary engraving, resizing, refinishing, lifetime guarantee and free insurance for one year, the TLC package ensures that the memories last a lifetime.

At Brufords, we are extremely proud to partner with Brown & Newirth and offer our customers the very best when it comes to choosing jewellery for life’s special moments and beyond.

‘Created’ by Brown & Newirth

Showcasing a brand new collection of solitaire and trilogy rings, along with matching earring and pendant sets, ‘Created’ by Brown & Newirth offers an exquisite selection of laboratory-grown diamond set jewellery.

With each piece being handcrafted in the UK and available in a choice of platinum and white, yellow or rose 18ct gold, every diamond is hand-set in the brand’s signature ‘Bloom’ setting with delicate petal details and the finest talon claws.

Available in classic round brilliant, oval and emerald cuts, each ‘Created’ by Brown & Newirth diamond is supplied in D-F colour and VS clarity as standard, with no post-growth treatments carried out to achieve these results. Each stone is hand selected for its incredible cut and polish and created with a certificate of authentication, and SCS certified when it comes to sustainability.

And as a rule, a ‘Created’ lab-grown diamond is approximately double the size of its mined equivalent, whilst staying within the same price point.

This timeless style is set to change the way you buy diamonds!

Bridal at Brufords

At Brufords, we’re proud to have played a part in our customer’s proposal stories since our founding in 1886. And in many instances, we are the first people to know that a proposal is being planned at all.

Bringing to life your vision of the perfect engagement ring for that special someone is a responsibility we take with great care, and our team of friendly and experienced bridal specialists are on-hand to guide you through this exciting journey.

Our dedicated bridal area, situated in our The Beacon store, is home to a breath-taking selection of engagement rings to cover every style, metal preference and price point, so you can rest assured that when you “pop the question” they’ll fall in love all over again.

Begin your next chapter today.

Book an in-store appointment with one of our bridal experts, where you can enjoy a glass of champagne or hot beverage whilst you choose the engagement ring you’ll present when you say those four little words.

For more information, and to discover the ‘Created’ by Brown & Newirth collection, visit us in-store at The Beacon and online at brufords.com