This holiday season, TAG Heuer's heroic drivers return to make dreams come true. Follow them into the manufacture, nestled in the snowy Swiss mountains, and discover every extraordinary step of precision and craftsmanship that brings TAG Heuer watches to life.

Embark on a race against time, at the helm of TAG Heuer's futuristic car. Your special mission? Carrying the sparkling Plasma diamond that will ignite the festive season decorations and start the celebrations. Your challenge is crucial, and you must perform your best lap to succeed!

Throughout the fast track, you and your driver will encounter all the steps required in the making of iconic TAG Heuer timepieces, showcasing the exceptional watchmaking skills that define the brand. On the road to completing your mission, you will go through all the departments  - from dials to movements to final packaging - witnessing the Swiss Maison's commitment to excellence/ The manufacture, adorned with festive decorations and advanced technology, serves as a testament to the innovative spirit of TAG Heuer.

It is a sincere tribute to the magic of the holidays and TAG Heuer's dedication to ensure every gift is perfect and delivered for the festivities. This season celebrates a time when dreams take flight, every second counts, and the art of horology brings the magic of the Holidays to life.

Take advantage of this trip to rediscover TAG Heuer's collections and novelties:

TAG Heuer Carrera

Celebrating the enduring legacy of the TAG Heuer Carrera, a collection born from a passion for motorsport and refined through decades of watchmaking excellence. Introduced in 1963, the TAG Heuer Carrera has become a timeless icon, blending precision, sportiness, and sophistication in every detail. With its sleek round case, parallel lugs, and elegant design, the TAG Heuer Carrera is a symbol of determination and achievement.

This emblematic collection is a prestigious harmony of determination and elegance, enhancing any occasion with its bold statement of luxury.

TAG Heuer Formula 1

Drawing inspiration for the fast-paced world of motorsport, the TAG Heuer Formula 1 Chronograph x Red Bull Racing captures the thrill of the race with bold design and vibrant details. This timepiece reflects the synergy between the Swiss Maison's craftsmanship and the dynamic energy of Oracle Red Bull Racing, making it a symbol of precision and performance.

Crafted for the modern motorsport enthusiast, this watch brings the essence of competition to life with a unique blend of reliability and style.

TAG Heuer Aquaracer

Gift the spirit of adventure this holiday season with the TAG Heuer Aquaracer collection, a series of timepieces that blend exploration with elegance. Designed to perform under the most extreme conditions, the TAG Heuer Aquaracer is as versatile as it is sophisticated, making it the perfect companion for both underwater expeditions and festive occasions. Recognisable by its bold 12-faceted bezel, the TAG Heuer is built for precision and endurance. Whether exploring the depths of the ocean or embracing life's daily challenges, it remains a steadfast companion.

TAG Heuer Monaco

The TAG Heuer Monaco defies tradition, standing out as one of the most iconic timepieces in the world of horology. Launched in 1969 as the world's first square automatic chronograph, the Monaco is a bold expression of avant-garde design and pioneering spirit. Its distinct square case, combined with rich history tied to motorsports, makes it a treasure piece for collections, and connoisseurs alike.

TAG Heuer Connected Watches

The TAG Heuer Connected Calibre E4 is where luxury meets technology, offering a seamless fusion of performance and refinement. This smartwatch, inspired by TAG Heuer's long-standing tradition of precision, elevates the wearable experience with its meticulously crafted case, ceramic bezel, and sophisticated design.

Combining advanced technology with the elegance of a classic timepiece, the TAG Heuer Connected Calibre E4 is designed for those who demand more from their watch - both in function and style.

Visit Us to Discover the TAG Heuer Collection

At Brufords, we are proud to be an Official TAG Heuer Retailer. Our showroom situated in The Beacon, Eastbourne is the perfect environment to discover our range of TAG Heuer watches with one of our dedicated in-store watch specialists. For more information, or to book an appointment, contact us by telephone on 01323 725452 or by email to watches@brufords.com