As Breitling turns 140, it's marking the occasion with stories of its many incredible firsts, from breakthroughs in timekeeping for air, land, and sea, to milestones in sustainability.

Following the launch of the Aerospace Orbiter B70, the brand recognises two of its icons. The Navitimer, the first wristwatch for pilots to combine a chronograph and a computational slide rule. And the Cosmonaute, a 24-hour take on the Navitimer that became the first Swiss wristwatch in space. 

Back to Basics: The Versatile Navitimer GMT and Automatic 41

Breitling played a key role in the emergence of commercial flight. Its onboard timekeepers became standard equipment, first in propellor planes and later in the jets produced by the world's leading aircraft manufacturers. When the design of the Breitling Navitimer came out in 1952, it was an instant hit with airline pilots in the then-nascent field of civil aviation.

The Navitimer featured a circular slide rule that allowed pilots to make critical calculations, such as rate of climb and fuel consumption. In those glory days of commercial air travel, the Navitimer was the original wrist-worn computer and ultimately established Breitling as the "Official supplier to world aviation".

As civil aviation expanded, so did the Navitimer's fame, attracting not just pilots but also trendsetters such as Miles Davis and Serge Gainsborough, becoming a beloved icon in both aviation and pop culture.

Breitling began redesigning the Navitimer line in 2022, starting with the original chronograph. Today, it continues that update with two new pared-down executions: a GMT and a three-hand Automatic, each in a universally wearable 41mm size.

These pieces distil the Navitimer's iconic look, omitting the chronograph yet preserving a balanced dial composition. The central placement of the 24-hour scale on the GMT and the Automatic's clean face ensure the intricate slide rule stands out while streamlining the overall aesthetics.

Further refining the collection, Breitling incorporated a notched bezel for a contemporary touch, and alternating polished and brushed finished that add a dynamic play of light. Straps in alligator leather and bracelets with a seamless butterfly clasp offer comfort and convenience.

The palette includes black, blue, silver, ice blue, and green dials, encased in stainless steel or 18ct red gold, and a two-tone variant for the Automatic. The full gold versions carry the Origins label, signifying responsibly mined gold in line with the Swiss Better Gold Association's environmental and social standards.

The reinvention of the Navitimer, marrying the classic with the contemporary, is tailored for enthusiasts and the style-conscious alike, promising Breitling's commitment to heritage and innovation in each timepiece.

Pitch Perfect: Erling Haaland Joins the Navitimer Squad

After 70 years, the Navitimer has gone beyond a tool used by pilots to navigate their course. It has become a symbol for those plotting their personal journeys through life.

Breitling celebrates this significance in its "Navitimer - For The Journey" campaigns series featuring the Navitimer Squad, made up of basketball superstar Giannis Antetokounmpo, American Ballet Theatre principal dancer Misty Copeland, explorer Bertrand Piccard, and Oscar-winning actor and producer Charlize Theron.

Now, a new member joins the squad to star alongside Antetokounmpo in the Navitimer 41 campaign: football idol Erling Haaland.

Haaland, who's been a Breitling ambassador since 2022, says he's excited about being the face of the Navitimer in the brand's anniversary year. "I'm super proud to be representing Breitling's icon. People are going to be surprised this year when they see how many 'firsts' Breitling has under its belt. It's been a gamechanger in so many ways."

A monumental year for Breitling is just getting started! Stay tuned for all the news, launches and festivities, marking Breitling's 140 Years of Firsts.