Rolex
Datejust 31
Oyster, 31 mm, Oystersteel, yellow gold and diamonds
M278343RBR-0016
£15,000
Rolex Guarantee
To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity
The green seal
The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.
Rolex presentation box
Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.
Reference
278343RBR
Model Case
Oyster, 31 mm, Oystersteel, yellow gold and diamonds
Bezel
Domed, set with diamonds
Gem Setting
Large VI set with 11 diamonds
Winding Crown
Screw-down, Twinlock double waterproofness system
Water-resistance
Waterproof to 100 metres / 330 feet
Crystal
Scratch-resistant sapphire, Cyclops lens over the date
Dial
Olive green set with diamonds
Bracelet
Jubilee, five-piece links
Bracelet Material
Yellow Rolesor - combination of Oystersteel and yellow gold
Clasp
Concealed folding Crownclasp
Gem setting
Large VI set with 11 diamonds
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power reserve
Approximately 55 hours
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Reference
278343RBR
Model Case
Oyster, 31 mm, Oystersteel, yellow gold and diamonds
Bezel
Domed, set with diamonds
Gem Setting
Large VI set with 11 diamonds
Winding Crown
Screw-down, Twinlock double waterproofness system
Water-resistance
Waterproof to 100 metres / 330 feet
Crystal
Scratch-resistant sapphire, Cyclops lens over the date
Dial
Olive green set with diamonds
Bracelet
Jubilee, five-piece links
Bracelet Material
Yellow Rolesor - combination of Oystersteel and yellow gold
Clasp
Concealed folding Crownclasp
Gem setting
Large VI set with 11 diamonds
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power reserve
Approximately 55 hours
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Reference
278343RBR
Model Case
Oyster, 31 mm, Oystersteel, yellow gold and diamonds
Bezel
Domed, set with diamonds
Gem Setting
Large VI set with 11 diamonds
Winding Crown
Screw-down, Twinlock double waterproofness system
Water-resistance
Waterproof to 100 metres / 330 feet
Crystal
Scratch-resistant sapphire, Cyclops lens over the date
Dial
Olive green set with diamonds
Gem setting
Large VI set with 11 diamonds
Bracelet
Jubilee, five-piece links
Bracelet Material
Yellow Rolesor - combination of Oystersteel and yellow gold
Clasp
Concealed folding Crownclasp
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Power reserve
Approximately 55 hours
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Olive-Green Dial
This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
Yellow Rolesor
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Brufords is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
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