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The W.Bruford Difference

Our History

Trading in Eastbourne since 1886, W.Bruford is an independent, family-run jeweller and retailer offering an exquisite collection of fine jewellery, Swiss watches and luxury gifts. At W.Bruford, we are proud of our reputation for exceptional service, extensive choice and attention to detail.

Over 130 Years In Business

Situated at the heart of Eastbourne town centre since its founding in 1886, the original W. M. Bruford store was situated in Terminus Road. After becoming a victim of enemy action during World War II, the store was subsequently rebuilt in 1957 before moving in 1981 to its current location at 11-13 Cornfield Road. With the original Bruford family retiring in the late 1990’s, our current managing director Ashley Pugh purchased the business soon after, and continues to uphold the store’s legacy to this day.

Rolex & W.Bruford

The partnership between Rolex and W.Bruford dates back to 1974, when we became an Official Rolex Retailer. In 2014 we opened a dedicated Rolex area in-store to create the perfect environment for our clients to explore our prestigious collection of Rolex watches.

Looking To The Future

The coming year will bring some exciting changes at W.Bruford with the launch of our brand new Rolex showroom located in The Beacon set to open in autumn 2019. Offering a luxurious and modern retailing experience for new and existing clients alike, our dedicated Rolex area will allow you to sit and relax whilst you make those important purchase decision. We look forward to welcoming you to our new showroom in the near future.

At W.Bruford we look forward to supporting you on your Rolex journey and encourage you to visit our bespoke in-store showroom to explore the collection of prestigious and high-precision timepieces.

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