Daring individuals have long chosen TUDOR while achieving the extraordinary on land, ice, in the air and underwater. Reflecting both the history of the brand and what it stands for today, the brand signature "Born To Dare" also refers to the vision of TUDOR founder Hans Wilsdorf, who manufactured watches to withstand the most extreme conditions and daring lifestyles.

Telling the singular approach TUDOR is known for today, having pioneered now major trends within the watchmaking industry, including fabric straps and vintage-inspired models, the "Born To Dare" spirit is expressed in a campaign manifesto and supported by global ambassadors David Beckham, Read more