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Football legend David Beckham is one of four global ambassadors of the TUDOR #BornToDare campaign.


Daring individuals have long chosen TUDOR while achieving the extraordinary on land, ice, in the air and underwater. Reflecting both the history of the brand and what it stands for today, the brand signature "Born To Dare" also refers to the vision of TUDOR founder Hans Wilsdorf, who manufactured watches to withstand the most extreme conditions and daring lifestyles.

Telling the singular approach TUDOR is known for today, having pioneered now major trends within the watchmaking industry, including fabric straps and vintage-inspired models, the "Born To Dare" spirit is expressed in a campaign manifesto and supported by global ambassadors David Beckham, Lady Gaga, The All Blacks and Jay Chou, whose life achievements directly result from a daring approach to life.

“We are devoted to the classic. But reject the status quo.

We keep the best of the past, the best watchmaking practices, the best designs.

And push the boundaries of what’s new.

Born for a purpose. Field-tested to the extreme.

For those who are up for anything.

For those who face their fears.

For those who reinvent themselves every day, a Tudor is born to dare.”

About TUDOR Watches

Swiss made watch brand TUDOR has been offering mechanical watches with sophisticated style, proven reliability and unique value for money since its founding in 1926, when ‘The Tudor’ was first registered as a brand on behalf of Rolex founder, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Throughout their history, TUDOR watches have been chosen by the boldest adventurers and seasoned professionals alike. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, Glamour or 1926, and offers mechanical manufacture movements with many diverse functions.

To explore our range of TUDOR watches, click here or visit us at our Cornfield Road, Eastbourne store.

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