TUDOR is #BornToDare with Lady Gaga

The TUDOR #BornToDare campaign is supported globally by ambassadors whose life achievements directly result from a daring approach to life. Lady Gaga is one of them and TUDOR is proud to welcome her to its family. The TUDOR #BornToDare campaign is supported globally by ambassadors whose life achievements directly result from a daring approach to life. Lady Gaga is one of them and TUDOR is proud to welcome her to its family.
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Lady Gaga wears the TUDOR Black Bay. This 41mm automatic timepiece is the interpretation of a famous tool watch, and its versatile, timeless and authentic design suits her icon and bold sense of style.

TUDOR is #BornToDare with Lady Gaga

Telling the adventures of individuals who have achieved the extraordinary on land, on ice, in the air or underwater - with a TUDOR watch on their wrist - the TUDOR #BornToDare campaign stays true to the initial vision of founder Hans Wilsdorf, who manufactured watches to withstand the most extreme conditions and most daring lifestyles.

Notorious for being provocative both on and off-stage, and leading a foundation commited to empowering youth, Lady Gaga personifies with very #BornToDare spirit TUDOR has lived by since its creation. With 6 Grammy Awards, 1 Golden Globe, Countless MTV awards, 150 million singles and 30 million album sales to her name, Lady Gaga has achieved a level of fame and respect few entertainers ever have, all whilst keeping millions of fans and the fashion community on their toes with her bold and revolutionary style. 

When you try to think of a daring individual in today's popular culture, it is hard to find anyone more fitting the description than Lady Gaga. Constantly push the boundaries of showmanship, she stages herself, crafting a revolutionary image as a way of reach the public through a comprehensive approach to art. Writing her own lyrics to express her powerful messages to the world, as well as playing the guitar, the piano and asserting her unconventionality, Lady Gaga raises awe, attention and awareness to the political and social causes close to her heart.

Shaking things up with her undivided commitment, in 2011 she launched her Born This Way Foundation, to support the wellness of young people and empower them to create a kinder and braver world. Leveraging rigorous academic research and and authentic partnerships, the foundation provides young people with kinder communities, improved mental health resources, and more positive environments - both online and offline.

Knowing full well that an outfit is a powerful message, with every accessory a way to shape her image, Lady Gaga wears the TUDOR Black Bay. Versatile, timeless and authentic, this 41mm automatic timepiece is the interpretation of a famous tool watch.

To explore the TUDOR Black Bay and our range of TUDOR watches, contact us here at W.Bruford where our team will be happy to assist you.


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