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TUDOR is #BornToDare with Jay Chou

Jay Chou wears the TUDOR 1926. Paying tribute to the brand's early history, the line is named after the year when 'The Tudor' was registered as a brand on behalf of Rolex founder Hans Wilsdorf. Jay Chou wears the TUDOR 1926. Paying tribute to the brand's early history, the line is named after the year when 'The Tudor' was registered as a brand on behalf of Rolex founder Hans Wilsdorf.
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The TUDOR #BornToDare campaign is supported globally by ambassadors who life achievements directly result from a daring approach to life. Jay Chou is one of then and TUDOR is proud to welcome him to its family.

TUDOR is #BornToDare with Jay Chou

Telling the adventures of individuals who have achieved the extraordinary on land, on ice, in the air or underwater - with a TUDOR watch on their wrist - the TUDOR #BornToDare campaign stays true to the initial vision of founder Hans Wilsdorf, who manufactured watches to withstand the most extreme conditions and most daring lifestyles.

For over a decade, the 'King of Asian Pop' Jay Chou has pushed boundaries around the world. From Taipei to Hollywood, this musician, actor, director and icon is always ready to go where the next challenge takes him. 

Brought up in a family of teachers in Taiwan, Jay Chou was introduced to the piano at the age of four, after he demonstrated an early gift for music. He later on picked up the cello and to this day, still mentions Chopin as his favourite composer. 

Playing the piano, the cello, the violin, the guitar and various other types of percussion instruments, Jay Chou started his career as a lyrics and music composer, and then moved onto a singing career in 2000 when he pioneered 'Chou Style', a blend of European music styles such as R&B and electronica with Asian classic music. 

Not only does he write, compose and produce music, he is also the director of a large number of music videos, including his own. Recognized in the directing circles, both in Asia and in the USA, as a successful ads director, he fully expresses in those short formats the vibe he feels among his fans, the deep and personal inspirations he passes on to the crowds.

A known philanthropist and advocate of good causes, Jay Chou stepped up to provide critical support in the wake of disasters including major earthquakes in Wenchuan in 2008 and multiple earthquakes in Taiwan over the years. An ambassador and donor to the Fubon Charity Foundation, which is dedicated to the cause dearest to him, the care and education of impoverished, distressed and disabled children, in 2016 Jay Chou also joined WildAid, in a new campaign against rhino horn, shark fin, elephant ivory and other products decimating wildlife around the world.

As a man of taste and culture, Jay Chou wears the new TUDOR 1926, a highly refined while understated mechanical timepiece blending traditional horology aesthetics and contemporary high-performance watchmaking.

For more information about the TUDOR 1926 collection, contact us at W.Bruford, where our team will be happy to assist you.


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Jay Chou wears the TUDOR 1926. Paying tribute to the brand's early history, the line is named after the year when 'The Tudor' was registered as a brand on behalf of Rolex founder Hans Wilsdorf.

TUDOR is #BornToDare with Jay Chou

Telling the adventures of individuals who have achieved the extraordinary on land, on ice, in the air...
Read more

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