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At the heart of Rolex philosophy and activities lies a long-term vision. The concept of sustainability has always underpinned the brand's development: offering timeless and durable watches that are built to last, while committing to future generations, through multiple partnerships, initiatives and actions.

This approach reflects the "Perpetual" philosophy that has driven the company since its creation. One that assembles the skills of many and requires arduous work, day after day, year after year. A demanding, rigorous endeavour. Rolex's unrelenting quest for excellence.

The Founding Vision of Hans Wilsdorf

Since 1905, Rolex has maintained the founding vision of its creator, Hans Wilsdorf, who saw...

With its name taken from the Greek word "Sappheiros", Sapphire is the birthstone for the month of September.

Long associated with romance and royalty, Sapphire belongs to the Corundum family of minerals, and whilst the term sapphire usually refers to the blue variety, the gemstone can be found in a rainbow of other colours.

With famous sapphires including the Rockefeller Sapphire (a 62.02ct rectangular step cut stone that was unearthed in Burma, and subsequently acquired in 1934 by financier and philanthropist John D. Rockefeller Jr.), perhaps the best-known Sapphire in recent years is the 12ct blue gem surrounded by diamonds in the Sapphire engagement ring first worn by Princess Diana, and then given by her son Prince William to Kate...