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The W.Bruford Difference

Our History

Trading in Eastbourne, East Sussex since 1886, W.Bruford is a family-run, independent jewellers and watch retailer offering an exquisite collection of Swiss watches, diamond jewellery, and luxury gifts. At W.Bruford, we are extremely proud of our reputation for exceptional service, extensive choice and attention to detail, in addition to the longstanding relationships we hold with our customers and the local community.

Trusted For Over 130 Years

Located in the heart of Eastbourne town centre since its founding in 1886, the original W. M. Bruford building was situated in Terminus Road. After becoming a victim of enemy action during World War II, the store was subsequently rebuilt in 1957 before moving in 1981 to Cornfield Road. Today, W.Bruford is still situated at the Cornfield Road location, home to our bridal and fine jewellery departments, alongside a second premises in The Beacon Centre. Offering new and existing clients an exclusive shopping experience, the new premises is home to a bespoke in-store Rolex showroom.

The Pursuit Of Excellence

At W.Bruford of Eastbourne, we are extremely proud of our partnership with Rolex, which dates back to 1974 when we became an Official Rolex Retailer. For almost 50 years, our commitment to providing our customers with an exceptional Rolex experience has continued to evolve, and we look forward to many more successful years together.

Discover The Collection

Offering a luxurious and modern retailing experience for new and existing clients alike, at W.Bruford we look forward to supporting you on your Rolex journey. Whether you are celebrating a milestone, or marking one of life’s special moments, we would like to personally invite you to book an appointment with our dedicated Rolex team, where you can take time to explore the extensive range of Rolex timepieces..

Contact Us

Begin your Rolex journey today at W.Bruford. Visit our Eastbourne, East Sussex showroom, or get in touch with our dedicated team, who will help you make a choice to last a lifetime.

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