The W.Bruford Difference

Our History

Brufords is a family-run, independent jewellers and watch retailer offering an exquisite selection of Swiss watches, diamond and bridal jewellery, and luxury gifts. At Brufords, we are extremely proud of our reputation for exceptional service, exclusive choice and attention to detail. Brufords has been trading in Eastbourne, East Sussex for over 135 years, allowing us to develop longstanding relationships with our customers and the local community.

Trusted Since 1886

Located in the heart of Eastbourne town centre since our founding in 1886, the original W. Bruford building was situated in Terminus Road. After becoming the victim of enemy action during World War II, the store was subsequently rebuilt in 1957 before moving in 1981 to our much-loved premises at 11-13 Cornfield Road. In The Beacon, Eastbourne, our showroom offers new and existing clients an exclusive shopping experience.

The Pursuit Of Excellence

At Brufords, we are extremely proud of our partnership with Rolex which dates back to 1974 when we became an Official Rolex Retailer. For almost 50 years, our commitment to providing our customers with an exceptional Rolex experience has continued to evolve, and our dedicated showroom and Authorised Service Centre showcase state-of-the-art facilities that reflect our shared values.

Your Official Rolex Retailer

Led by Rolex Sales Manager Simon Power, our bespoke in-store showroom offers a luxurious and modern retailing experience for new and existing customers. Our friendly and knowledgeable team have a combined experience of over 60 years, so whether you’re celebrating a milestone or marking one of life’s special moments, we would like to personally invite you to book an appointment where you can take time to explore the extensive range of Rolex timepieces.

Contact Us

Begin your Rolex journey at Brufords. Visit our Eastbourne, East Sussex showroom, or contact our dedicated team who are here to guide you through the prestigious range of Rolex watches, whilst you make a choice to last a lifetime.

size guide

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consequat ullamcorper erat id vestibulum. Curabitur malesuada ornare lectus et feugiat. Aenean eget nisi pharetra, iaculis mi vitae, convallis ipsum. Aenean tortor ligula, bibendum at mauris sit amet, vulputate pretium ante. Quisque finibus lacinia risus, eget sagittis eros sodales a. Nunc sed purus id orci congue elementum. Praesent elementum, velit a euismod sollicitudin, felis ante dictum mi, sed gravida metus neque id justo. Maecenas in dui facilisis, condimentum quam tincidunt, tempus diam. Donec lectus quam, lobortis sed malesuada sed, placerat sit amet eros. Nunc dictum massa quis est euismod, egestas eleifend odio aliquet. Phasellus at eleifend magna. Integer sed rhoncus augue. Fusce porta pretium augue sit amet gravida. Integer suscipit leo ut velit vulputate, sed hendrerit odio volutpat.