The W.Bruford Difference

Our History

Trading in Eastbourne since 1886, W.Bruford is an independent, family-run jeweller and retailer offering an exquisite collection of fine jewellery, Swiss watches and luxury gifts. At W.Bruford, we are proud of our reputation for exceptional service, extensive choice and attention to detail.


Situated at the heart of Eastbourne town centre since its founding in 1886, the original W. M. Bruford store was situated in Terminus Road. After becoming a victim of enemy action during World War II, the store was subsequently rebuilt in 1957 before moving in 1981 to Cornfield Road. Today, W.Bruford can be found in the newly developed Beacon centre. Offering new and existing clients an exclusive in-store shopping experience, the new premises is home to a bespoke Rolex showroom.


The partnership between Rolex and W.Bruford dates back to 1974, when we became an Official Rolex Retailer. For almost 50 years, our commitment to providing our customers with an exquisite Rolex experience has continued to evolve with the opening of a dedicated Rolex area in-store in 2014, followed by the launch of our brand new Rolex showroom located in The Beacon, Eastbourne, in October 2019.


Offering a luxurious and modern retailing experience for new and existing clients alike, at W.Bruford we look forward to helping you with your Rolex journey. Whether you are celebrating a milestone, or one of life’s special moments, we would like to personally invite you to book an appointment with our dedicated Rolex team, where you can take time to explore the extensive range of Rolex timepieces.

Contact Us

Begin your Rolex journey today at W.Bruford. Visit our Eastbourne, East Sussex store, or contact us to speak to a member of our dedicated team, who will help you make a choice to last a lifetime.

size guide

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