New watches 2025

Rolex 1908
The geometry of elegance

The Perpetual 1908 in 18 ct yellow gold is now available on a bracelet fashioned entirely in this precious metal. An innovative geometry endows this seven-piece link bracelet with refinement and comfort in all-round elegance.

Rolex is unveiling a new metal bracelet, named Settimo, created exclusively for the Perpetual 1908 and presented on a version of the watch in 18 ct yellow gold with an intense white dial.

Refined, supple and comfortable, this completely new bracelet composed of rows of seven very small links is entirely polished, producing a sparkle of reflected light. Evoking the jewellery-inspired bracelets that graced some elegant vintage watches, its design captures the essence of the Perpetual collection, conceived by Rolex as a tribute to watchmaking tradition.
Rolex 1908 Watches - Brufords Image
The 1908 is equipped with calibre 7140, a movement at the forefront of watchmaking technology, enabling the watch to display the small seconds as well as the hours and minutes. Calibre 7140 features bridges decorated with Rolex Côtes de Genève and a cut-out oscillating weight.
Rolex 1908 Watches - Brufords Image

Classic and contemporary

Inspired by one of the first Rolex watches fitted with the Perpetual rotor, the 1908 belongs to the Perpetual collection. Launched in 2023, this collection is a reinterpretation of traditional horological style imbued with the brand’s quintessential expertise and aesthetic heritage. This elegant and understated watch was named ‘1908’ in homage to the year Hans Wilsdorf devised the name ‘Rolex’ to sign his creations and registered the brand in Switzerland. The 1908 is defined by its design, which conveys the full strength of the watch’s character in the simplicity of the display. It perfectly embodies the spirit of the Perpetual collection, at whose core lies the celebration of the art of watchmaking in its noblest form.

The 1908 features a sleek dial graced with Arabic numerals 3, 9 and 12 and faceted index hour markers. The hour hand is Breguet-style, while the minute hand is shaped like a two-edged sword. Above the small seconds counter at 6 o’clock, the words ‘Superlative Chronometer’ are inscribed in an arc shape.
Rolex 1908 Watches - Brufords Image

The elegance of the case

The 1908 is housed in a 39 mm case, with graceful lines and a transparent back that allows the detailed aesthetics of the movement to be admired as well as the pivoting of the oscillating weight. The curve of the middle case lugs is highlighted thanks to a gentle chamfering on their top edges, while the bezel is divided – the lower part embellished with elegant fluting and the upper part domed. Made of virtually scratchproof sapphire, the domed crystal and the transparent case back benefit from an anti-reflective coating. Guaranteed waterproof to a depth of 50 metres (165 feet), the case provides optimal protection for the movement nestled inside and on the version presented, it is crafted in 18 ct yellow gold.
Rolex 1908 Watches - Brufords Image
Rolex 1908 Watches - Brufords Image

Calibre 7140

The 1908 is driven by calibre 7140, a movement entirely developed and manufactured by Rolex that was released in 2023 for the launch of this model, which it exclusively equips. A distillation of technology, this self-winding mechanical movement delivers outstanding performance, particularly in terms of precision, power reserve, convenience and reliability. Calibre 7140 demonstrates carefully finished aesthetics, notably on the bridges, which feature Rolex Côtes de Genève – a decoration that differs from traditional Côtes de Genève for the slight polished groove between each band.

Calibre 7140 is equipped with a self-winding system via a Perpetual rotor. Thanks to its barrel architecture and the escapement’s superior efficiency, the power reserve of this movement extends to approximately 66 hours.
Rolex 1908 Watches - Brufords Image

Settimo bracelet

The 1908 version presented is fitted on a Settimo bracelet. This new metal bracelet, fashioned from 18 ct yellow gold, exudes refinement and elegance. It gently hugs the shape of the wrist, making it extremely comfortable to wear. Thanks to its links made up of seven very small, slightly contoured link elements, polished on every surface, it also feels particularly lightweight. With a special system to attach it to the middle case, for which a patent has been filed, the Settimo bracelet is reserved for the 1908 model. It is furnished with a concealed folding Crownclasp.
Rolex 1908 Watches - Brufords Image
Rolex Superlative Chronometer - Brufords Image

Superlative Chronometer certification

Like all Rolex watches, the Perpetual 1908 is covered by the Superlative Chronometer certification redefined by Rolex in 2015. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, following the official certification of the movements by the Swiss Official Chronometer Testing Institute (COSC). These in-house certification tests apply to the fully assembled watch, after casing the movement, guaranteeing superlative performance on the wrist in terms of precision, power reserve, waterproofness and self-winding. The precision of a Rolex Superlative Chronometer is of the order of −2/+2 seconds per day – the rate deviation tolerated by the brand for a finished watch is significantly smaller than that accepted by COSC for official certification of the movement alone.

The Superlative Chronometer status is symbolised by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.

Keep exploring

Image

Rolex Land-Dweller
Image

Rolex GMT-Master II
Image

Rolex Oyster Perpetual
Image

Rolex Datejust