The TUDOR #BornToDare campaign is supported globally by ambassadors whose life acheivements directly result from a daring approach to life. David Beckham is one of them and TUDOR is proud to welcome him to its family.

TUDOR is #BornToDare with David Beckham

Telling the adventures of individuals who have achieved the extraordinary on land, on ice, in the air or underwater - with a TUDOR watch on their wrist - the TUDOR #BornToDare campaign stays true to the initial vision of founder Hans Wilsdorf, who manufactured watches to withstand the most extreme conditions and most daring lifestyles.

One of the most acclaimed, loved and successful players in the history of the game, world-renowned footballer David Beckham is constantly pushing the boundaries, whether it be through football, philanthropy or his status as a global style icon. With 115 selections in the England football team - 59 as captain - 6 English Championship titles, 2 Major League Soccer Cups, Champion of Spain and a UEFA Championship title to his name, David Beckham is a multi-faceted man with a taste for the finer things in life. A long-time wristwatch lover, he came to know TUDOR through its sibling brand ROLEX, of which he owns several timepieces.

“I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked”.

Continuously reinventing himself, since his retirement from football David Beckham has worked his way up to the status of much more than a legendary player. With his philanthropic activities focusing on the protection and welfare of children worldwide in his long-term role as UNICEF Goodwill Ambassador, and his status as a global style icon drawing in millions of fans from around the world, David Beckham's drive and ambition embodies the TUDOR brand values, as he dares to go all the way.

David Beckham wears the TUDOR Black Bay S&G, a vintage-inspired steel and gold diver’s watch as well as the Black Bay Chrono, a COSC-certified chronograph with column-wheel manufacture calibre drawing upon Tudor's diving and motorsports heritage.

To explore our range of TUDOR watches, contact us here at W.Bruford where our team will be happy to assist you.

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