TAG Heuer X Porsche Formula E Partnership

TAG Heuer X Porsche Formula E Partnership TAG Heuer X Porsche Formula E Partnership

TAG Heuer X Porsche Formula E Partnership

TAG Heuer becomes Title and Timing Partner of the Porsche Formula E Team

TAG Heuer and Porsche enter a long-term agreement for their Formula E
engagement, as the Swiss luxury watchmaker becomes Title and Timing Partner. The Porsche works entry into the ABB FIA Formula E Championship 2019/2020 will be under the name of TAG Heuer Porsche Formula E Team.

Both brands can look back on many shared achievements throughout their history of involvement in motor racing. For Porsche, a noteworthy highlight is the “TAG-Turbo made by Porsche” which powered Formula 1 cars in the 1980s and won two Constructors’ Championships (1984 & 1985) and three Drivers’ Championships (1984-1986).

The Swiss watchmaker, Heuer, was already involved in motorsports in the 1970s,
teaming up with Jo Siffert who drove for Porsche from 1966 to 1971 and won a number of endurance races, as well as contributing to Porsche’s victory in the 1969 in the World Sportscar Championships. In the 1990s, TAG Heuer became a sponsor of the Porsche Supercup and still continues its role as partner for several Porsche Cups today. Building on previous successes, Porsche and TAG Heuer are now accelerating toward new frontiers with their engagement in Formula E, the world’s first electric street racing series soon starting its sixth season.

This ambition and this passion for motorsport are part of the common set of values uniting TAG Heuer and Porsche. This culture they share has always been anchored in an avant-garde approach – always looking to challenge convention and innovate, both in terms of aesthetics and uncompromising quality. This new partnership in Formula E will reap the benefits of combining expertise across various areas to push both companies to new dimensions in terms of technology, accuracy and connectivity.

TAG Heuer has been synonymous with motorsport since the earliest part of the
20th century, with leading partnerships extending across all areas of the sport. The Swiss luxury watchmaking company is also one of the founding partners of the ABB FIA Formula E Championship, which continues to gain momentum and fans all over the world.


Leave a comment

Please note, comments must be approved before they are published

PRODUCTS RELATING TO THIS ARTICLE

VIEW ALL TAG Heuer Products
TAG Heuer Gents 41mm Carrera Stainless Steel Automatic Chronograph Watch on Bracelet CBM2112.BA0651

TAG Heuer

TAG Heuer Gents 41mm Carrera Stainless Steel Automatic Chronograph Watch on Bracelet

Regular price £3,600.00
Discover More
TAG Heuer Gents 41mm Carrera Stainless Steel Automatic Chronograph Watch on Bracelet CBM2110.BA0651

TAG Heuer

TAG Heuer Gents 41mm Carrera Stainless Steel Automatic Chronograph Watch on Bracelet

Regular price £3,600.00
Discover More
TAG Heuer Gents 43mm Formula 1 Indy 500 2019 Special Edition Stainless Steel Quartz Chronograph Watch on Bracelet CAZ101V.BA0842

TAG Heuer

TAG Heuer Gents 43mm Formula 1 Indy 500 2019 Special Edition Stainless Steel Quartz Chronograph Watch on Bracelet

Regular price £1,350.00
Discover More

What to read next

size guide

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consequat ullamcorper erat id vestibulum. Curabitur malesuada ornare lectus et feugiat. Aenean eget nisi pharetra, iaculis mi vitae, convallis ipsum. Aenean tortor ligula, bibendum at mauris sit amet, vulputate pretium ante. Quisque finibus lacinia risus, eget sagittis eros sodales a. Nunc sed purus id orci congue elementum. Praesent elementum, velit a euismod sollicitudin, felis ante dictum mi, sed gravida metus neque id justo. Maecenas in dui facilisis, condimentum quam tincidunt, tempus diam. Donec lectus quam, lobortis sed malesuada sed, placerat sit amet eros. Nunc dictum massa quis est euismod, egestas eleifend odio aliquet. Phasellus at eleifend magna. Integer sed rhoncus augue. Fusce porta pretium augue sit amet gravida. Integer suscipit leo ut velit vulputate, sed hendrerit odio volutpat.