TAG Heuer Teams Up With Netflix Film "The Gray Man" Starring Brand Ambassador Ryan Gosling
TAG Heuer Teams Up With Netflix Film "The Gray Man" Starring Brand Ambassador Ryan Gosling
TAG Heuer Teams Up With Netflix Film "The Gray Man" Starring Brand Ambassador Ryan Gosling
Swiss luxury watch brand TAG Heuer has announced a partnership with Netflix for their new film from Joe & Anthony Russo, The Gray Man. Starring Ryan Gosling, a TAG Heuer brand ambassador who is the face of the iconic TAG Heuer Carrera Three Hands, the international spy thriller will see him on the run as assassin Sierra Six, a character who encapsulates the TAG Heuer motto: "Don't Crack Under Pressure".
The Gray Man sees Ryan Gosling take on his biggest role yet and is directed by the duo behind Avengers: Infinity War and Avengers: Endgame. When the CIA's most skilled operative (Gosling) - whose true identity is known to none - accidentally uncovers dark agency secrets, a psychopathic former colleague (played by Chris Evans), puts a bounty on his head, setting off a global manhunt by international assassins. Also starring Regé-Jean Page, Ana de Armas, Jessica Henwick, Wagner Moura, Dhanush, Billy Bob Thornton, Alfre Woodard and Julia Butters, The Gray Man is released in cinemas today (Friday 15th July 2022) and on the streaming platform on Friday 22nd July.
Magno Herran, Netflix Head of Marketing Partnerships: "At Netflix, we are always exploring unique opportunities that allow us to connect fans with the titles and characters they love. And we're thrilled to partner with TAG Heuer, an iconic brand that compliments the timeless story of The Gray Man, to enhance the creative storytelling and seamlessly bring fans on Sierra Six's exciting journey - both on and off the screen."
And what else would an elite super-assassin on a high-octane chase wear than a TAG Heuer Carrera - the iconic timepiece that was first created for high-speed pursuits on the racetrack. As any respectable agent will know, split-second decisions can be a matter of life and death. But just as important for a spy who hides in the shadows is its sleek, minimal, uncluttered design - proof that looks can also kill.
And whilst both Sierra Six and the narrative of The Gray Man are fictional, TAG Heuer's "Don't Crack Under Pressure" is a real-world manifestation of both. In partnership, Netflix aimed to make the link between TAG Heuer and The Gray Man undeniable. That said, when it came to the Gray Man's watch, it had to be apparent that the TAG Heuer Carrera was the only choice - as it's "The only watch that can keep up with The Gray Man".
Ryan Gosling: " Six is an agent whose life is on the line, every second of the day and he needs a watch that's got him covered. It takes precision and dedication for him to survive, and so it seemed like the perfect fit for him to wear the TAG Heuer Carrera."
The partnership also features work from award-winning photographer, Pari Dukovic, the capture Gosling as Sierra Size while donning the TAG Heuer Carrera Three Hands. Pari's unique lens on The Gray Man is the core of the global 360° campaign, which will activate in nearly 80 countries world wide.
TAG Heuer's sporty and elegant three-hand watch - the TAG Heuer Carrera Three Hands - is the only watch to wear for Gosling's master assassin Sierra Six.
Representing a showcase for the brand's motor racing heritage, where elegance and fearlessness go hand in hand, Six would appreciate the dedication to clean lines and an obsession with readability, with the collection the purest and most elegant watch in the TAG Heuer portfolio.
For over 60 years, the TAG Heuer Carrera has been designed for those pushing the limits in mind and spirit. CEO Jack Heuer's goal with the introduction of the Heuer Carrera chronograph in 1963 was to create a watch that was uncluttered and perfectly harmonious - ideal for world-class drivers who needed to tell the time at a glance while under pressure. And now, for world-class hitmen on the run, too.
The TAG Heuer Carrera Three-Hands collection, as worn by Ryan Gosling, can be found in-store at The Beacon, Eastbourne or online HERE.
