Shaking up its popular Formula 1 collection, today Swiss luxury watchmaker TAG Heuer introduces three stylish models in fresh, energetic colours evocative of the racetrack: green, yellow and red.

Authentically capturing the spirit of the first TAG Heuer Formula 1 pieces from the 1980s, which were celebrated for their cool colours and character, these statement quartz sports watches will immediately stand out on the wrist of lovers of edgy watchmaking who expertly mix high performance and daring style.

Today's novelties boldly express TAG Heuer's love for speed, adrenaline, and audacious design. Green, yellow and red have been signature motorsport colours for decades, they carry on the legacy of the race car livery colours established in the Interwar era and which indicated the nation of origin of the car, its driver, or its team: British Racing Green, Or for yellow and gold, Rosso Corsa Italian red, and more. These traditional colours officially ruled the tracks until the 1970s, but they are still omnipresent today - flags, lights, track markings, team liveries...they make up the enduring palette of this thrilling sport.

The 43mm case is in fine-brushed stainless steel, with push-buttons at 2 o'clock and 4 o'clock and a strong black PVD steel fixed tachymeter-scale bezel with positive numerals. The screw-down steel caseback reveals a checkered flag motif, sign of a successfully completed race. 

The stylish case houses a luminous sunray brushed dial with three "azurage" chronograph sub-counters which add texture, depth and light effects. The angles date window is positioned at 4 o'clock and the contrasting hands and indexes are coated with white Super-LumiNova® for excellent legibility at high speed.

With its streamlined and textured rubber strap, the new TAG Heuer Formula 1 chronograph is ready for high intensity uses; its vivid hue seamlessly matches the dial and completes the bright full-coloured look.

For optimal clarity and balance, each coloured piece features slightly different details. On the green edition, the indexes and hands are black with white Super-LumiNova®, the central hand is lacquered white, and the chronograph sub-counters are circled in red. On the yellow edition, the indexes are black with white Super-LumiNova®, the hour and minute hands are black, and the central hand is lacquered red. And for the red edition, the hands and indexes are rhodium-plated with white Super-LumiNova®, the central hand is lacquered white, and the chronograph sub-counters are circled in white.

Together the three chronographs form a vibrant assortment that will delight racing enthusiasts and lovers of cool statement sports that complement their bold personality.