TAG Heuer Introduces The New Generation Of Its Luxury Connected Watch

TAG Heuer Introduces The New Generation Of Its Luxury Connected Watch TAG Heuer Introduces The New Generation Of Its Luxury Connected Watch

Paying tribute to the brand’s timekeeping heritage, the new models also introduce a TAG Heuer stopwatch application that can be operated with the pushers and boasts to-the millisecond precision, as well as a timer, an alarm and a bespoke settings interface.

 

TAG Heuer Introduces The New Generation Of Its Luxury Connected Watch

The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state-of-the-art, custom-designed digital experience geared towards performance. The TAG Heuer Connected offers customers a striking & versatile wristwatch to enhance their individual lifestyle, from daily connected services offered from Wear OS by Google, to immersive sports experiences thank to the new TAG Heuer Sports app, which provides detailed tracking for golf, running, cycling, walking, fitness and other sessions, thanks to the watch's built-in GPS and heart-rate monitor, among other sensors. The experience on the wrist is complemented by a newly developed TAG Heuer mobile companion app that allows from even greater personalisation and insights into the wearer's achievements.

A luxury timepiece, the TAG Heuer Connected watch's 45mm stainless steel or titanium cases echo the distinct design, noble materials and refined finished of TAG Heuer chronographs, including their signature facetted lugs, polished & brushed details, a graduated ceramic bezel, a central rotating crown - now flanked by two functional pushers - a screwed case back, and elegant bracelet & strap choices in black rubber or steel with a folding buckle. The dial features an ultra-legible all-active and flush OLED touchscreen, protected by a scratch-resistance, sapphire crystal.

On the screen, customers can choose between five always-on mechanical or digital-inspired TAG Heuer watch faces, and can further customise each to match their unique style and needs. Taking inspiration from the brand's timekeeping heritage, watchmaking expertise and timeless design codes, the face of the TAG Heuer Connected can easily be set to different dial options and colours, and even programmed to highlight individual preferences: activity progress, notifications, weather and more: directly on the watch or from the new TAG Heuer mobile companion app, which will introduce new designs regularly.

Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate, using the microphone located on the left side of the case; e-mail & message notifications; Google Pay in shops and countries where this service is enabled; as well as music controls, an agenda, weather, maps and more with Google Play and its wide selection of apps, available for iOS and Android mobile users alike.

Always ready for action, every feature of the TAG Heuer Connected watch has been purposefully selected to enhance the wearer's experience - specifically during sports. Designed with high-intensity activities in mind, the TAG Heuer Connected watch offers sapphire glass screen protection; ultra-lightweight grade 2 titanium on the matt black case; rubberised straps for optimal grip, breathability and comfort; a 5 ATM water resistance rating; suitable for low-velocity and shallow-water activities, such as swimming or running in the rain; and a 430 mAh all-day battery optimised to include a one-hour sports session using GPS audio streaming and heart-rate monitoring. For longer activities, the battery can support up to six hours of constant sports tracking using GPS, heart-rate monitoring and music, and can be fully recharged in just 1.5 hours.

Activities are recorded with maximal precision and accuracy thanks to top-of-the-line sensors, including a new non-medical-grade heart-rate monitor, made of high-tech resin and naturally integrated into the caseback. This also enables reliable monitoring of calories burned, while the built-in GPS measures the user’s position during workouts and can calculate different performance metrics, and also includes a compass for direction, as well as an accelerometer and gyroscope.

Living a TAG Heuer experience, on your wrist and on your phone, the new custom-designed TAG Heuer Sports application is the highlight of the 2020 range and supports golf, running, cycling, walking, fitness and other activities, with even more on the way. 

Wearers can track their activities directly through the watch with key metrics such as speed, pace, distance, heart rate and splits displayed in real time in the Sports app and as an overview in the TAG Heuer Sports tiles. They can then gain detailed insights into their performance through the TAG Heuer mobile application, and even synchronise their data with Apple Health or Strava.

The TAG Heuer Connected watch, the most luxurious smartwatch on the market, instils the brand’s renowned watchmaking skill and spirit into advanced twenty-first-century technology. For a life of action and activity, this smartwatch strikes the perfect balance between a reliable instrument to support a connected lifestyle and measure performance, and a statement accessory imbued with TAG Heuer’s unmistakable identity – ideal for the watch enthusiast with a passion for action. 

To discover our selection of TAG Heuer Connected watches, click HERE or visit our The Beacon, Eastbourne store.


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