TAG Heuer Celebrates the Launch of Two New Editions with Art Provocateur Alec Monopoly

TAG Heuer Celebrates the Launch of Two New Editions with Art Provocateur Alec Monopoly TAG Heuer Celebrates the Launch of Two New Editions with Art Provocateur Alec Monopoly
article side img

Combining watchmaking craftsmanship, contemporary art and timeless style, these two TAG Heuer Special Edition Alec Monopoly timepieces are sure to be a hit among street art fans and watch connoisseurs.

TAG Heuer Celebrates the Launch of Two New Editions with Art Provocateur Alec Monopoly

Continuing its collaboration with street art star Alec Monopoly, avant-garde Swiss watchmaker TAG Heuer recently launched two new models in its Formula 1 and Carrera collections, the story behind which is captured in a clever 60-second video.

Sporting a hat, with his face always hidden behind a bandana to preserve his anonymity, Alec Monopoly owes his fame to the character who shares his name. Mr. Monopoly, the diminutive and debonair banker that the artist depicts in different scenarios. 

Original and colourful, these TAG Heuer Formula 1 and Carrera wristwatches feature the little banker called Monopi wearing a red bandana over his face and throwing green cash across the dial. Alec Monopoly’s instantly recognisable signature is found in the background in yellow, blue and red.

The 41 mm Formula 1 model is presented on a black rubber strap. The sporty watch features a stainless steel unidirectional bezel with a black PVD coating that is engraved with a 60-minute scale. The watch’s bold black design is the perfect backdrop for the bright artwork on the dial to truly stand out.

The Carrera model takes the idea a step further – the eye-catching ALEC logo adorns the sapphire caseback, through which the wearer can enjoy a view of the TAG Heuer Calibre Heuer 01 manufacture movement inside the watch. This stylish 43 mm chronograph features a case and lugs in brushed stainless steel and is presented on an H-shaped stainless-steel bracelet with an alternating brushed and polished finish. The fixed bezel, with its iconic tachymeter scale, is made from black ceramic.

A new 60-second video conceptualised and created by TAG Heuer tells the story behind the Carrera HEUER 01 timepiece. One mysterious night at the Swiss watchmaker’s headquarters, a mural in Alec Monopoly’s studio magically came alive and the artist’s iconic character, Monopi, jumped out of the artwork. His overnight adventure took him through the offices, the TAG Heuer museum, lab and factory. In the morning when TAG Heuer’s employees began to arrive, the curious character had to find a hiding spot. Drawn to the timepiece on a watchmaker’s workbench, Monopi quickly dove onto the dial just before he was caught. Whether you believe in magic or not, the video is proof that there is a powerful creative energy pulsing through the halls of TAG Heuer.

The TAG Heuer Formula 1 Alec Monopoly watch is available to purchase online & at our The Beacon, Eastbourne store.


Leave a comment

Please note, comments must be approved before they are published

PRODUCTS RELATING TO THIS ARTICLE

VIEW ALL Watches Products
TAG Heuer Connected Golf Edition Watch 45mm SBG8A82.EB0206

TAG Heuer

TAG Heuer Connected Golf Edition Watch 45mm SBG8A82.EB0206

Regular price £2,100.00
Discover More
Breitling Superocean Heritage '57 Limited Edition Gents Watch 42mm A103702A1C1X2
Limited Edition new-overlay

Breitling

Breitling Superocean Heritage '57 Limited Edition Gents Watch 42mm A103702A1C1X2

Regular price £3,790.00
Discover More
Tissot T-Race MotoGP 2020 Chronograph Limited Edition Gents Watch 43mm T115.417.27.051.01
Limited Edition new-overlay

Tissot

Tissot T-Race MotoGP 2020 Chronograph Limited Edition Gents Watch 43mm T115.417.27.051.01

Regular price £625.00
Discover More

What to read next

YOU MAY ALSO LIKE TO READ

BACK TO NEWS HOME
Start Your Forever Today With An Engagement Ring by Brown & Newirth.

Start Your Forever Today With An Engagement Ring by Brown & Newirth.

With over 50 years of experience designing and handcrafting the finest bridal jewellery, Brown & N...
Read more
Contemporary Elegance Inspired By The Original TAG Heuer Carrera

Contemporary Elegance Inspired By The Original TAG Heuer Carrera

The new TAG Heuer Carrera Chronograph models strike a perfect balance between advanced watchmaking and unprecedented refinement at the cutting edge of horological technology.
Read more
Celebrate the Tour de France with Tissot and W.Bruford

Celebrate the Tour de France with Tissot and W.Bruford

In a sport where every second counts, Swiss watch brand and Official Timekeeper Tissot unveil their 2020 Special Edition Tour de France model.
Read more
Introducing the TAG Heuer Carrera Sport Chronograph

Introducing the TAG Heuer Carrera Sport Chronograph

As the luxury watchmaker celebrates its 160th anniversary, the iconic TAG Heuer Carrera, original racing chronograph, is relaunched in 2020 with a range of sporty chronographs that brings the collection back to its roots.

Read more

size guide

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consequat ullamcorper erat id vestibulum. Curabitur malesuada ornare lectus et feugiat. Aenean eget nisi pharetra, iaculis mi vitae, convallis ipsum. Aenean tortor ligula, bibendum at mauris sit amet, vulputate pretium ante. Quisque finibus lacinia risus, eget sagittis eros sodales a. Nunc sed purus id orci congue elementum. Praesent elementum, velit a euismod sollicitudin, felis ante dictum mi, sed gravida metus neque id justo. Maecenas in dui facilisis, condimentum quam tincidunt, tempus diam. Donec lectus quam, lobortis sed malesuada sed, placerat sit amet eros. Nunc dictum massa quis est euismod, egestas eleifend odio aliquet. Phasellus at eleifend magna. Integer sed rhoncus augue. Fusce porta pretium augue sit amet gravida. Integer suscipit leo ut velit vulputate, sed hendrerit odio volutpat.