TAG Heuer Announces New Brand Ambassador Ryan Gosling

TAG Heuer Announces New Brand Ambassador Ryan Gosling TAG Heuer Announces New Brand Ambassador Ryan Gosling

TAG Heuer Announces New Brand Ambassador Ryan Gosling

From his brooding wheelman in "Drive" to his all-singing, all-dancing Oscar-nominated turn in "La La Land", Ryan Gosling is an actor who defies easy categorisation. The attributes his roles do have in common: a willingness to be fearless, to constantly challenge himself and push what's possible.

Who better then to join luxury Swiss watch brand TAG Heuer as its ambassador: where passion, effortless style and commitment to excellence are as central to the man as they are to the brand. And even further still, who better than the actor who could be seen as the heir apparent to the legendary Steve McQueen, two men for whom style and substance are one and the same, to drive the brand forward. But Gosling also represents something else: a new breed of masculinity that's both sensitive and low-key, a confidence that is by definition effortless, much like the brand itself.

"We are thrilled to announce Ryan Gosling as TAG Heuer global ambassador. for his first every brand partnership" says TAG Heuer CEO Frédéric Arnault. "A star since is early days, he has grown to become an icon - one both enigmatic and inscrutable. He is a true artist who chooses his projects with utmost care and dedicates himself to them like no other, not only shaping his character, but the entire creative direction. The movie "Drive" represents the strongest link with who we are today, and we are excited about the creative projects we have together."

Becoming one of Hollywood's most versatile leading men by always daring to be different, few other actors would have taken on such challenging  early films as "The Believer", "Half Nelson" and "Lars And The Real Girl", yet they earned him rave reviews, Oscar and Golden Globe nominations, and a reputation as the most exciting your actor in Hollywood. But it was "Drive" that turned Gosling from acclaimed actor into a new type of leading man.

Furthermore, in three short years, Gosling went from the smash-hit musical "La La Land' - which earned 14 Academy Award nominations and won him a Golden Globe - to iconic sci-fi revival "Blade Runner 2049" (co-starring Harrison Ford) to prestige biopic "First Man" in which he played astronaut Neil Armstrong. Not only fearless in his choice of roles, Gosling is also fearless when he films them too, often shooting his own stunts. 

For Ryan, his first-ever brand partnership was an easy choice: "TAG Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over one hundred and sixty years. Partnering with them was an easy decision and time, in general, is just something I think a lot about now. My kids are growing up fast so I keep an eye on the clock in a way I never used to."

Providing no better way to start this iconic partnership, TAG Heuer has also today launched the TAG Heuer Carrera Three Hands watch. Showcasing the brand's motor racing heritage, where elegance and fearlessness go hand in hand, and as a committed motoring enthusiast, few would appreciate the dedication to clean lines and an obsession with readability more, with the collection representing the company's purest and most elegant watch in the TAG Heuer portfolio.

Spanning 13 pieces in four versions: the TAG Heuer Day Date 41mm, the TAG Heuer Carrera Twin-Time Date 41mm, the TAG Heuer Carrera Date 39mm and the TAG Heuer Carrera Date 29mm, the collection reinterprets and reimagines the horological icon first introduced over 60 years ago. 

Incorporating the stylistic codes of the TAG Heuer Carrera Heuer 02 chronograph watches launched in 2020, all references will be offered in a stainless steel case - twelve on a steel bracelet and one on a leather strap - with the choice of black, blue, white or silver dials which features the new Carrera logo. The steel bracelets are equipped with the brand-new H-shaped links, an innovative design which is even more ergonomic and comfortable on the wrist. 

Each fitted with an automatic movement, the dial legibility is always a central asset, especially with the bolder hands and refined index integration. The Carrera Date 39mm is fitted with a date at 6 o'clock, and for the Day Date 41mm, a thinner date frame has been designed. The dial offered on the Carrera Twin-Time offers bolder hours and minute hands, and a refined Twin-Tine hand tip, whilst the dial showcased on the Carrera Date 29mm watch integrates bolder hands and a new refined look, which reflects the light and is inspired by the Carrera's origins, alongside a version with diamond indexes.

Available now online or at our The Beacon, Eastbourne store, the introduction of the TAG Heuer Carrera Three Hands collection marks a new chapter in TAG Heuer’s Carrera history. Pure design, readability, refinement … The new generation of the Carrera Three Hands is a new interpretation of an iconic watch and a worthy representative of the readability obsession of Jack Heuer. An obsessive quest which is deeply anchored in the brand’s DNA.

 


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