As part of its longstanding partnership with World Rugby™, TUDOR is the Official Timekeeper of the Rugby World Cup 2023™ which takes place from 8th September to 28th October.

With 30 players operating at peak performance on the field, each battling to score a try against their opponents, rugby is the ultima team sport.

Requiring speed, power and daringness, it also demands a unified spirit. Faced with increasingly well-organised defences, direct contact is not always the right approach, which is where a more free-flowing style comes into its own.

A Fourth Rugby World Cup™ For The All Blacks?

The world's third largest sporting event, the 10th edition of the Rugby World Cup™ takes place in France - for the first time since 2007 - and is set to be the best one yes, with a total of 48 matches contested by 20 teams, at nine venues across nine cities.

In the year in which the sport celebrates 200 years since Rugby School pupil William Webb Ellis was credited with inventing the game of rugby football, the competing teams include the famous All Blacks, proudly representing New Zealand. The three-time World Champions (1987, 2011, 2015) look to lift the Webb Ellis Cup again, and as one of the most successful and legendary teams in the sporting world - with a winning Test record of more than 77% - they continue to push the game to new heights.

Passing on the guardianship of the legend to end new generation of players, the All Blacks show they are ready for anything when they perform the haka, the world-famous, awe-inspiring Māori war dance before every test match.

TUDOR is the Official Timekeeper for both the Rugby World Cup™ and the All Blacks team.

The World Is Waiting

The iconic Stade de France in the country's capital city, Paris, is the stage for the tournament's pinnacle events, including the opening game and the Final.

On the 8th September, France take on New Zealand in a mouth-watering opening clash which would surely be a fitting final, should the same teams meet at the same venue 51 days later.

The world is waiting with bated breath to see the hosts tackle the All Blacks in their first Rugby World Cup™ meeting since 2015, when New Zealand ran in nine tries to humble Les Bleus 62-13 in Cardiff, Wales, on their way to another victorious World Cup campaign.

Since then, France has re-emerged as one of the most powerful forces in World Rugby™ and will be one of the favourites to win this year's tournament and claim a maiden Rugby World Cup™ triumph on home soil.

However, in multiple winners New Zealand, they could not face a tougher test to begin their bid.

TUDOR & Rugby: Born To Dare

Becoming more popular globally over the past 20 years, the sport of rugby has lost none of its authenticity. Whether in terms of respect for your opponent or for the referee, both on and off the pitch, the game has managed to maintain its tradition of teamwork and camaraderie.

It was these noble values and the sport's daring image - which together reflect the uncompromising watchmaking philosophy that has defined TUDOR since 1926 - that led the Swiss brand to join forces with World Rugby™ in 2017, as part of its #BornToDare campaign.

In addition to the men's and women's Rugby World Cup™ and World Cup Sevens, TUDOR also supports the annual U20 World Cups, which provide an international platform to the sport's future stars.

TUDOR has also partnered with World Rugby™ Awards, which every year recognises the season's best teams, players and officials.

Finally, the luxury watch brand supports the Rugby Hall of Fame - an institution established in the town of Rugby, UK, where the sport was born - celebrating those who have contributed towards its reputation.

Over the course of its history, TUDOR watches have become the choice of daring individuals in land, ice, in the air and underwater. Today, the TUDOR collection includes flagship lines such as Black Bay, Pelagos, Royal and Ranger.

TUDOR Watches at Brufords in Eastbourne

At Brufords we are proud to be an Official TUDOR Retailer. Visit us online or at our showroom situated in The Beacon, Eastbourne where our team of TUDOR watch experts are on-hand to help you choose a watch to last a lifetime.