New TAG Heuer Formula 1 Timepiece Celebrates Long-Standing Partnership with Aston Martin Red Bull Racing Team
For the second time in the history of its partnership with Aston Martin Red Bull Racing, TAG Heuer has unveiled a special edition timepiece that commemorates its on-going alliance with the championship-winning racing team. When it comes to triumphant partnerships in motor racing, TAG Heuer and Aston Martin Red Bull Racing set the pace. Working side by side since 2016, the avant-garde Swiss luxury watchmaker and the four-time consecutive F1 drivers’ and constructors’ champion share a passion for action and a fearless ambition to outpace all challenges.
Conceived in close collaboration with the F1 team, the 43mm special edition
chronograph is youthful, sporty and easy to read in all conditions. Proclaiming
the strength of this partnership is the watch’s renewed sleek design, which takes
inspiration from the new Aston Martin Red Bull Racing Formula 1 car that was
presented on February 19th, 2020 in Barcelona, Spain. The blue of the car is found on the watch’s dial and aluminium fixed bezel. The chronograph seconds hand is coated in eye-catching Red Bull yellow and touches of Red Bull red are
prominently placed on the tachymeter scale. An azurage pattern on the
chronograph counters and a date window at 4 o’clock on the dial enhance the
daring and sporty aesthetic of this model.
The steel screw-down case is engraved with the Aston Martin Red Bull Racing
team logo over a chequered pattern. The quartz-powered chronograph is
presented on a robust stainless steel bracelet which includes a drivers’ extension
to fit the watch over a racing suit.
A road-tested endurance machine, water resistant to 200 meters and highly shock resistant, the TAG Heuer Formula 1 Aston Martin Red Bull Racing Special Edition has endured more than 60 quality control tests.
Created in 1987, the TAG Heuer Formula 1 collection is a stylish extension of the
brand’s ties with the thrilling, fast-paced world of Formula 1 racing. Like the sport
itself, the timepieces in this renowned collection are daring with bold designs that
demand attention and advanced technical features that were inspired by the
extreme performance of the Formula 1 teams. The adrenaline and excitement of
the sport have driven TAG Heuer when it comes to the functionality of these
statement-making models. Tough enough for the pros and worn by champion
drivers, the TAG Heuer Formula 1 timepieces were made for life in the fast lane.
About TAG Heuer
Since its founding in 1860, Swiss Avant-Garde watchmaker TAG Heuer has built its heritage on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and creating daring watches and chronographs. Long-lasting partnerships with motor racing teams and its charismatic ambassadors drive the brand to break new ground when it comes to watchmaking conventions, and, as a consequence, master time with unparalleled precision. TAG Heuer’s motor racing DNA, as well as the amazing champions who belong to its dream team, reflect the brands core values of teamwork, mental strength, courage and ambition. Its slogan #DontCrackUnderPressure is far more than a claim – it’s a mindset.
Discover our selection of TAG Heuer watches HERE or at our The Beacon, Eastbourne store.