Rolex: Excellence In The Making

Rolex: Excellence In The Making Rolex: Excellence In The Making

Rolex: Excellence In The Making

At the heart of Rolex philosophy and activities lies a long-term vision. The concept of sustainability has always underpinned the brand's development: offering timeless and durable watches that are built to last, while committing to future generations, through multiple partnerships, initiatives and actions.

This approach reflects the "Perpetual" philosophy that has driven the company since its creation. One that assembles the skills of many and requires arduous work, day after day, year after year. A demanding, rigorous endeavour. Rolex's unrelenting quest for excellence.

The Founding Vision of Hans Wilsdorf

Since 1905, Rolex has maintained the founding vision of its creator, Hans Wilsdorf, who saw the wristwatch as an object of the future, emblematic of the modern era. Hans Wilsdorf revolutionised the world of watchmaking by overcoming three major challenges: producing small yet precise movements, developing a robust and waterproof case to protect the movements from external factors, and finally, fitting the watch with a self-winding system that would offer the wearer greater convenience on a daily basis.

The Cardinal Values of the Rolex Manufacture

Every Rolex watch is designed, produced and tested with constant attention to the tiniest of details. This 'superlative' approach is expressed through several fundamental qualities that characterise every Rolex watch: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability. These major technical and aesthetic principles have always guided the work of the Rolex Manufacture. They promise the wearer the experience of an exceptional watch, whose features express unique expertise.

A Superlative Approach to Watchmaking

On their dials, Rolex watches are inscribed with the word 'Superlative'. This designation confirms that every watch leaving the Manufacture's workshops has passed a series of particularly demanding tests conducted by Rolex in its own laboratories, according to its own, very particular criteria. These tests not only apply to the calibre, but to the fully assembled watch after casing the movement, guaranteeing superlative performance on the wrist in terms of chronometric precision, waterproofness, self-winding and power reserve.

More Than a Certification, A State of Mind

By extension, all the components of a Rolex watch can be described as 'superlative'. In fact, every one of them is subjected to continuous, rigorous checks, from its design to its final assembly. The term 'superlative' therefore refers to much more than chronometric certification. It expresses a state of mind that permeates every department of the company and drives every individual working for Rolex, whatever their role.

Innovation in Motion

Exceptional performance is achieved through constant industrial and human effort, based on a permanent questioning of what has been learned and the contact improvement of techniques, tools and tests. This innovation is inherent to the brand, as evidenced by the more than 600 patent applications filed by Rolex since its creation.

Integrating All Areas of Expertise

By progressively integrating all areas of watchmaking expertise within its Manufacture, Rolex is able to impose its own rules and perpetuate its quest for excellence. The choice of autonomy has shaped the identity of a brand that lives at the crossroads of fine tradition and state-of-the-art technology. It translates in its four production sites, all located in Switzerland, bringing together more than 9,000 employees.

Visit Us To Discover First-Hand The World of Rolex

Brufords of Eastbourne is proud to be part of the worldwide network of Official Rolex Retailers. Situated in The Beacon Centre, our bespoke Rolex showroom displays a stunning selection of high precision timepieces. Home to a dedicated team of Rolex experts with a combined experience spanning decades, there is no better place to discover Rolex.

 


Leave a comment

Please note, comments must be approved before they are published

What to read next

YOU MAY ALSO LIKE TO READ

BACK TO NEWS HOME
140 Years of Firsts: Navitimer 41

140 Years of Firsts: Navitimer 41

Breitling honors its aviation and space icons with an array of releases including the Navitimer GMT and Automatic 41. Sports superstars Erling Haaland and Giannis Antetokounmpo headline the Navitimer campaign as Breitling celebrates its 140th anniversary.
Read more
140 Years of Firsts: Introducing the Breitling Aerospace B70 Oribiter

140 Years of Firsts: Introducing the Breitling Aerospace B70 Oribiter

As Breitling celebrates a landmark year, it's honouring the incredible firsts that have defined the brand. In March, the brand marked the 25th anniversary of the first nonstop balloon flight around the world with the release of the Aerospace B70 Orbiter, in which each unique watch contains a piece of the history making balloon.
Read more
Elegance revisited in TUDOR blue: Introducing the new Clair De Rose

Elegance revisited in TUDOR blue: Introducing the new Clair De Rose

TUDOR revisits feminine Clair de Rose line with the addition of new, brand-signature blue dials. Available exclusively in stainless steel with mechanical movements, these new configurations come in three sizes, each with two designs.
Read more
Redesigning the emblematic diving watch: Introducing the new TUDOR Black Bay

Redesigning the emblematic diving watch: Introducing the new TUDOR Black Bay

TUDOR introduces the newest iteration of the Black Bay in monochrome. Representing the latest in Black Bay, the model features evolved design elements. a "T-fit" clasp and is Master Chronometer certified by METAS.
Read more

size guide

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consequat ullamcorper erat id vestibulum. Curabitur malesuada ornare lectus et feugiat. Aenean eget nisi pharetra, iaculis mi vitae, convallis ipsum. Aenean tortor ligula, bibendum at mauris sit amet, vulputate pretium ante. Quisque finibus lacinia risus, eget sagittis eros sodales a. Nunc sed purus id orci congue elementum. Praesent elementum, velit a euismod sollicitudin, felis ante dictum mi, sed gravida metus neque id justo. Maecenas in dui facilisis, condimentum quam tincidunt, tempus diam. Donec lectus quam, lobortis sed malesuada sed, placerat sit amet eros. Nunc dictum massa quis est euismod, egestas eleifend odio aliquet. Phasellus at eleifend magna. Integer sed rhoncus augue. Fusce porta pretium augue sit amet gravida. Integer suscipit leo ut velit vulputate, sed hendrerit odio volutpat.