There's a reason why he's called "unstoppable" on the pitch. Erling Haaland's career isn't measured in goals, it's counted in braces and hat-tricks. At the time of this release, the football superstar had just broken records for 15 Premier League goals in his first nine matches and 28 Champions League goals in his first 22 appearances.

Today, Breitling is thrilled to announce Haaland as the latest face of the luxury watch brand. The striker for Manchester City joins other standouts of ports that include basketball's Giannis Antetokounmpo, snowboarding's Chloe Kim, and American football's Trevor Lawrence, to complete Breitling's new "all-star squad."

Haaland is built for scoring goals. That's as much due to his size and speed as to his textbook centre-forward style of play. In his debut season in the German Bundesliga professional league, he won player of the month after spending on an hour on the pitch. At the FIFA U20 World Cup, he took the Golden Boot for scoring a record nine goals in a single match. Now, at only 22 years of age, he is already considered one of the best players in the world.

"Erling Haaland is exactly what we look for in a squad member," says CEO of Breitling, Georges Kern. "He's a powerful performer, he's got tremendous character, he's completely authentic and down to earth - Erling is the absolute embodiment of Breitling's casual and inclusive luxury."

"I'm a watch freak, so I was already a big fan of the brand," says Haaland of the partnership. "If you know my style, you know I always go for a clean look that can take me between my public and private life."

Look out for Haaland, along with the rest of the Breitling all-star squad, in a major new campaign and product release coming later this month.