Breitling Announces A New Partnership with Six Nations Rugby
Ahead of the season's start on 5th February, Breitling has announced a three-year partnership with Six Nations Rugby, which will make the Swiss luxury watch brand the Official Timing Partner of the Guinness Six Nations, the Women's Six Nations, the Autumn Nations Series, and the 2023 Rugby World Cup warm-up matches.
Renowned for showcasing exhilarating matches from across the unions: England, Ireland, Scotland, France, Italy and Wales - the latter being the current champions - this brand new partnership extends to the Women's Championship for the first time ever.
"Our timepieces enable high performance and inspire great feats by empowering people to live their passions with confidence," says Breitling CEO Georges Kern. "At the heart of the rugby spirit is a fearless, no-limits state of mind that Breitling's watches are the perfect accompaniment to."
Not only joined in attitude, the collaboration between Breitling and the Six Nations racks up many more points. Both strive for excellence through action whilst delivering an ethos of teamwork, inclusivity, integrity and creativity, whilst also sharing a heritage: Breitling was founded in 1884, while Six Nations Rugby can trace its roots back to a year earlier, to 1883.
Beginning on February 5th with the Guinness Six Nations Championship, and followed by the Women's Six Nations on March 26th, where Europe's most talented female players will take to the pitch, this new partnership also sees new members, hailing from all six nations, join the Breitling Squad. From England, Kyle Sinckler, Scotland's Stuart Hogg, George North from Wales, Ireland's Conor Murray, and former players Vincent Clerc of France and Martin Castrogiovanni from Italy join the Squad, with former Welsh international rugby union captain and current presenter Sam Warburton completing the line-up.
Breitling will also be involved in every minute of the action at the Autumn Nations Series in October, when the six European teams welcome other global rugby nations, such as New Zealand, South Africa, Argentina and Japan.
"The partnership between Breitling and Six Nations Rugby is a hugely exciting moment for everyone involved," says Six Nations CEO Ben Morel. "It is a partnership of firsts; and Official Timing Partner supporting the women's game, and a progressive new partnership, spanning all Six Nations Rugby annual competitions. As such, a huge amount of credit goes to the unions for creating these championship opportunities, and to Breitling for bringing their enthusiasm to all aspects of this partnership."
With this year's opening kickoff sure to mark the start of a great season and an exciting partnership, Breitling looks forward to being part of the sport's legacy through its upcoming collaborations with Six Nations Rugby, its unions, fans and local communities.
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